Entrepreneurship

Category: E-COMMERCE

Company: DIRECT-TO-CONSUMER JEWELRY COMPANY

 

We provided advisory services during the creation, development, and scaling of a successful jewelry business, which is primarily direct-to-consumer. The business grew to $500,000 in sales in year one, with sustained growth of more than 100% in subsequent years, while donating 10% of annual revenues to organizations and the community. Our consulting work:

  • Created digital marketing campaign and e-commerce strategies

  • Utilized data analysis and optimization to drive customer growth and engagement

  • Focused operations

  • Jewelry design and manufacturing

  • Determined product pricing and portfolio strategy

  • Negotiated partnerships with Stella & Dot, Boon Supply, and Black Lives Matter

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Product Development
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Business Modeling